The Offer Lab


A self-directed course to help you build your ideal signature offer that will help you:

  • become more profitable 
  • get clients more consistently

  • meet your sales goals

  • work how you want to work

  • love your business



You love what you do. 

(well, kind of)

Let me guess...

You've got multiple offers for your clients but it feels like none of them are really hitting the mark. And they feel super heavy and complex to deliver.


Your clients are... OK. But you're not always getting the "right" people saying "YES!" and sales calls are more often left at a "I'll think about it".


Your prospects aren't really clear what you're going to be doing for them, and which offers are right for them.


Am I right?

(you're not alone)

Well, something’s just not quite right.

And there’s a good chance the problem is in the way you’ve designed your offers. It’s a tricky thing to get right, but it makes a huge difference to the profitability of your business. 


Do any of these sound familiar?


  • You are selling by the hour

  • You sell blocks of sessions with no real structure in place

  • Your pricing is based on… your best guess? Your competitors?

  • You designed your offers based on what everyone else does

  • Something feels “off” about how you work with your clients

  • You feel tired or anxious when you think about starting with a new client

  • You’re not convinced of the value your clients are getting from the work you do together


I get it.

(So do many of my clients)

And let me be clear - the last thing you need is to waste more of your time in this confusion. 


When your offers aren’t right, it has a snowball effect on the rest of your business.

I've got some good news. 

There are so many people out there who need you and what your offer.


It can get better.


And it will get better...all you have to do is decide:

  • Do you want offers that delight you and your customers, and give you the absolute confidence that you know how to succeed?

  • Do you want to ensure your pricing supports your brand and causes the right customers to do the right thing?

  • Do you want to finally feel absolutely certain that your customers will walk away from your work together with a life-changing transformation?

If you answered “yes”, then I'm going to let you in on a secret...

Here's what everyone is missing...

You’ve forgotten about you.


Yep, there’s no “you” in your offers. 

You need to love what you do, as much as your customers do. 


When you design your offers, they need to be in complete alignment with you, your values, your goals and your preferred work style. 


They need to flow from the core of who you are and what you want, so you can deliver them with perfect confidence and abundant enthusiasm.


I can help.

I'M Stephanie,

Business Strategist & Coach

I believe you can have anything you want. 


Cliché? Not even close.


It’s simply what happens when you clarify what you want and create a plan to make it happen.


And that’s exactly what you and I are going to create together.


(No woo-woo manifesting magic required.)

This is your invitation to join



A self-directed course, with a custom-built offer design tool, to help you finally design your ideal signature offer, that is priced right, feels good to deliver, and is a slam dunk for your clients. 


The Offer Lab has been designed around the six core pillars of a signature offer:

  • Business Alignment

  • Customer’s Buying Journey

  • Components and Structure

  • Offer Delivery

  • Positioning 

  • Marketing and Selling


When you have these six pillars in place and aligned to who you are and what you want to achieve, your offer becomes a manifestation of your expertise, built specifically for you and your clients.

What's Inside


I’ve got you covered with a step-by-step process (and a killer tool!) for designing your ideal signature offer.




  • 6 training modules, covering all the basics of offer design

  • The Offer Lab design tool, beautifully designed and easy to use

  • Lifetime access to program updates

  • A full, in-depth customer journey, getting deep in the heads of your ideal customer

  • A structured blueprint for your offer components and delivery system

  • Planning tools for marketing and selling your offer

  • Your perfect asking price


The Core Modules:



Business Model Design


Before we even talk about what you’re delivering, how much money you’re making or how many hours you work, we need to get to the “heart” of your business first. When you’re clear on who you are, what you want and how you want to do it, you are in a much better position to make decisions about the tactical side of your business. 


Tool: The Business Blueprint


What you get: Finally, alignment between you and your business. A clear sense of what you want to build and what you stand for, and how that needs to be reflected in everything that you do.



Your Offers


Your offers are the way you work with your clients and bring your abundant talents to the world. When your offers are aligned with who you are and what you want, it feels so good to be doing your work. You also need to make sure you're charging the right prices to attract your ideal clients and make them whoop with joy when they invest in you!


Tool: The Offer Lab


What you get: A clear, detailed plan of your portfolio of offers, who they are for, how to speak about them, where they fit for your customers, and how to price them appropriately.


Enroll in the The Offer Lab today!

One Payment

$297 USD


When I started working with Steph, I was making money but felt completely exhausted and wasn’t loving my work. Since then, I’ve more than doubled my rates and I’m working in a way that feels great, with clients I love — and it’s because Steph believed in my skills and what I bring to the table, then she helped me build a strategy to support it.


Steph will gently push you to be braver, bolder, and most importantly, to do it in a way that never compromises on your values. She is like a lighthouse, always guiding you when you’re feeling lost, stranded or stuck.


I like my business now. I’m excited about what’s ahead. I’m not exhausted anymore. And I love that Steph is in my corner, figuring it out with me, every step of the way. I have a plan and it’s working.

Natalie Taylor, Copywriter and Launch Strategist, The Missing Ink


I am a small business strategist whose personalized approach helps entrepreneurs achieve next-level growth. I create highly-customized business models that have enabled clients to double and triple their income without working longer hours. Whether they’re service providers or product creators, I help my client build the confidence and find the clarity they need to feel energized by their new business direction.

© Copyright 2019 by Stephanie Hayes. All Rights Reseved.